Ulta Beauty revises FY outlook in response to comparable sales decline



Ulta Beauty s Q2 FY24 results reflect challenges strategic adjustments

Ulta Beauty, Inc. reported its financial results​ for the second quarter of fiscal 2024 (13-week period ending August 3, 2024), revealing a mixed performance as the company navigates shifting consumer behaviors and economic conditions. While net sales increased year-on-year, the 1.2% comparable sales decline was a notable drop from the 8% increase reported in the prior year. This decrease was primarily attributed to a 1.8% reduction in transactions, which was partially offset by a 0.6% rise in average ticket size.

Financial performance takeaways 

Despite the modest growth in net sales, Ulta Beauty’s gross profit fell to $978.2 million, representing 38.3% of net sales, down from 39.3% in the previous year, according to the financial report. This decline in gross profit margin was driven by lower merchandise margins and the deleveraging of fixed costs associated with store operations.

Selling, general, and administrative (SG&A) expenses also increased, totaling $644.8 million, up from $600.7 million. As a percentage of net sales, SG&A expenses rose to 25.3%, compared to 23.7% last year, largely due to strategic investments in corporate overhead, store payroll, and marketing, as well as higher store expenses.

Operating income for the quarter came in at $329.2 million, or 12.9% of net sales, a decrease from $391.6 million, or 15.5% of net sales, in the second quarter of fiscal 2023. Ulta Beauty’s net income also saw a decline, dropping to $252.6 million from $300.1 million the previous year. Consequently, diluted earnings per share decreased to $5.30, down from $6.02, the report confirmed. 



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