Kearney analyzes M&A trends in beauty and personal care

Kearney analyzes M A trends in beauty and personal care

Last week, US global management consulting firm Kearney released an internal study​ forecasting the climate for mergers and acquisitions (M&A) in the beauty and personal care spaces for the next two years. The study, which analyzes the past five years of small, midsize, and large industry M&A activity to inform predictions of expected trends moving forward, takes a closer look at the impact of marketing preferences, changes in digital innovation, and consumer demographic breakdowns in the beauty and personal care space. 

Considering that “89% of recently surveyed industry senior executives believe that Beauty & Personal Care M&A deal volume will increase over the next two years, accelerated by Gen Z consumers driving around 30% of industry growth​,” as detailed in the study, it’s clear that understanding the current temperature of the M&A climate is beneficial not only to beauty brands but also to manufacturers and suppliers to the cosmetics and personal care product industries who seek to expand their operations in the coming months. To better understand the study, its key takeaways, and the potential impact of the study’s findings on both small- and large-scale industry operators, CosmeticsDesign spoke to Pauline Mexmain, Senior Manager at Kearney, for her insights. 

Compiling the report and initial impressions 

The analysis was performed in two parts, explained Mexmain to prepare the study. For our retrospective analysis​,” she shared, “we reviewed Beauty M&A activity in the Americas, Europe, and Asia,” ​which included a five-year overview of large, midsize, and small transactions from 2018 to mid-year 2023 and deal rationale tracking from 2018 to present. 

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