L'Oréal x Debut biotech partnership to “replace conventionally sourced ingredients”

L Oreal x Debut biotech partnership to replace conventionally sourced ingredients

L’Oréal Groupe has just signed an agreement with US-based biotech pioneers Debut for the company to develop more than a dozen bio-identical ingredients that will replace conventionally sourced ingredients currently used in various L’Oréal global brands across the skin, hair, colour cosmetics and fragrance categories.

With the effects of climate change, the ever-increasingly demand on natural resources, and pressures from governments and consumers​, the beauty industry must find routes to more sustainable ingredient sourcing.

With a multitude of strategic acquisitions, partnerships and initiatives​, the French multinational has placed itself firmly at the forefront of new scientific innovation​ across various beauty categories.

Beauty biotech based on “potency, purity, and performance”

Vertically integrated biotech business Debut creates scientifically-engineered, bio-based and clinically-proven products and brands at scale and claims its practices are “based on potency, purity, and performance.”
The San Diego-based company said it is focused on facilitating the beauty industry’s shift from traditionally sourced ingredients – derived from petroleum and cultivation – to high-performing yet potentially more sustainable biotech ingredients.
Working with Debut will complement L’Oréal’s global R&D efforts and the business can be a key partner towards L’Oréal meeting its L’Oréal for the Future sustainability commitments.
L’Oréal Groupe’s global managing director of augmented beauty and open innovation, Guive Balooch, commented: “Through this exciting partnership and adoption of breakthrough technology, we are well-positioned to drive the creation of more sustainable and effective products that meet the demands of our consumers and fulfils our duty of care for the planet.”
Balooch said that the long-term agreement with Debut is another example of the company’s commitment to the Open Innovation ecosystem and “building the future of beauty by collaborating with best-in-class partners.”

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