Perfect Corp virtual try-on data shows color nail category’s rapid shift to digital

Perfect Corp virtual try on data shows color nail category s rapid shift to digital

CosmeticsDesign-USA (CDU) spoke to Alice Chang (AC), CEO and Founder at Perfect Corp, to find out more details about how the AI and AR provider has used the data from its digital tools for color nail consumers to form it trend report and what the finding are.  

CDU: How can manufacturers and suppliers to the cosmetics and personal care industries utilize the data compiled in the recent report to strategize new ingredients for product formulation?

AC: Brands and manufacturers can utilize the data insights shared in Perfect Corp.’s Nail Color beauty trend report to fine-tune their product strategies to better meet the needs of beauty consumers. In our newest report, we analyzed consumer behavior and nail color virtual try-on data from our highly engaged community in the YouCam suite of apps.

In analyzing this data, we identified the top nail color trends of 2023, including top colors, finishes, nail art designs and retail behaviors. Brands and manufacturers can use these insights to develop new products and offerings aligned with these trends, which in turn will help drive higher customer engagement, brand loyalty and sales.

CDU: What role did AR/AI play in compiling these results?

AC: Perfect Corp.’s award-winning suite of YouCam apps, which includes the YouCam Makeup, YouCam Perfect and YouCam Nails apps, collectively have amassed more than 1 billion downloads globally. The YouCam Nails app features thousands of AR and AI-powered nail color filters that users can try-on virtually.

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